Form vs function: combining aesthetics with a clear message

Key to successful imagery is combining aesthetics with a clear message. Sometimes the message is obvious and resides encoded in the product itself. Sometimes the properties of a product are not visible at a first glance. And that is precisely the situation when a competent and coherent photography comes to the rescue.

While sought after by audiophile aficionados worldwide, LessLoss team did not want their interconnect and power cables to in advance be perceived as being stiff and cumbersome (which is so often the case with their numerous competitors) when in reality they are very flexible and, some even say, cute. As a creative partner we at Fotografika got a clear task — show the flexibility, do not sacrifice the gorgeous looks! Here is what we did. We think it shure looks cute and not at all overwhelming :-)

Spot also the photograph of all the three power cables of one series in a single image — here we had a secondary task also showing slightly differing flexibilities of all the cables.

• Studio product photography — Mindaugas Jokubauskas (Fotografika)
  
• Client — LessLoss