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Hidden treasures pt.2
March 5, 2025
Speaking about hidden treasures: by the means of our professional studio photography magic we have recently set free yet another engineering Cinderella securely hidden deep under the hood of a sleek design
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Please witness the impressive precision machining of the unique and famous Reed Muse 3C vinyl record player.…
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Hidden treasures
March 3, 2025
Impressive and shiny look of a well built product is often the easy part to photograph. What is not usually easy but often even more important is what makes the products stand out of the competition fundamentally and functionally. In other words, guts should speak for themselves loud enough. But…
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Depicting the sense of achievement
February 25, 2025
There is a thing in corporate photography that is simultaneously essential and utterly demanding — achieving a sense of certain pride emanating from a person being portrayed
Each and every passionate and dedicated professional is proud of his skills and his work, no doubt about it. The problem is —…
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Shooting on location: engineering sophistication of a moody alpine Bavaria
February 24, 2025
It’s been almost exactly 13 years since our avid team Fotografika immersed in this extensive creative mission visiting most distant South-Eastern corner of Germany in late winter of 2012
Hidden in the highlands of Untergriesbach, a charming and cosy small town of alpine Bavaria, stands one unimposing yet unexpectedly sophisticated…
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Form vs function: combining aesthetics with a clear message
February 11, 2025
Key to successful imagery is combining aesthetics with a clear message. Sometimes the message is obvious and resides encoded in the product itself. Sometimes the properties of a product are not visible at a first glance. And that is precisely the situation when a competent and coherent photography comes…
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50(-ish) mm optical marvels compared
November 4, 2024
As the opportunity occurred (10 years ago) we did an exciting evaluation of 3 exceptional 50(-ish) mm focal plane optical marvels: we compared the then new and shiny, statement effort by the legendary German lens manufacturer Carl Zeiss, named Otus, with an our own Carl Zeiss workhorse…
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Outstanding German engineered optics
October 25, 2024
Sentimental recap mode message series notice: photo taken 8 years ago, we have just been upgraded to the marvellous Nikon D800 and Carl Zeiss Makro-Planar T* ZF 100mm f2 as well as ZF 50mm f2 lenses. Outstanding German engineered optics impeccably made by Cosina Japan. Especially the 100 mm one…
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We upgraded to Nikon D3 and a Mac
September 19, 2024
Continuing the sentimental recap series, fast forward to roughly 16 years ago: we finally upgraded our cute little Canon 10D to the trustworthy, now legendary Nikon D3 and a Mac running Apple Aperture software. What a change
A behemoth of a camera. Fast and responsive. You could bang nails with…
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It all started roughly 20 years ago
November 7, 2023
As the urban legend claims, it all started roughly 20 years ago (!) for us, with the then new and shiny Canon EOS 10D digital camera and the Capture One software (for Windows) — a first glimpse of the forthcoming digital world. And what a revelation it was! So…
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