Hidden treasures

Impressive and shiny look of a well built product is often the easy part to photograph. What is not usually easy but often even more important is what makes the products stand out of the competition fundamentally and functionally. In other words, guts should speak for themselves loud enough. But the guts are not usually made to look great. Can you spot the problem? Exactly the kind of problem professional product photography expertise is meant solve. Fotografika crew to the rescue!

Kaiser Kawero! Classic speakers are stylish 100 kg (each) floor-standers that are not overwhelmingly imposing by the usual High-End speaker standards. Which is simultaneously a blessing and a curse: good for the living room, bad for the primary emotional impact to the potential buyer. So we had a task showing all the extensive tankwood bracing, massive Jensen and Mundorf film capacitors, Duelund CAST inductors, custom Audiotechnology and RAAL drivers, etc.

• Commercial product photography — Mindaugas Jokubauskas (Fotografika)
  
• Client — Kaiser GmbH
  
• Partner — Louis Motek (LessLoss)