It all started roughly 20 years ago

As the urban legend claims, it all started roughly 20 years ago (!) for us, with the then new and shiny Canon EOS 10D digital camera and the Capture One software (for Windows) — a first glimpse of the forthcoming digital world. And what a revelation it was! So much hope for the possibilities and a huge relief from all the fuss exposing, developing and scanning film.

And boy, did we delved into it deep!

Looks like we’ve been creating decent product photography before it was cool 😊 It was more of an editorial style at first then gradually migrating towards the advertising side of things. Some examples of the more earlier stage advertising shots bellow.